About DR Fitness

Deborah Robinson

Deborah Robinson, President & CEO of the Fitness Choice Enterprises, Inc., (who is also known as "DR Fitness" because of her name's initials) has been a Certified Fitness Trainer for more than 25 years and a Certified Strength & Conditioning Coach to amateur and professional athletes since 2000. Her approach to training improves overall strength, dynamic flexibility, cardiovascular fitness, balance, and trunk stability all of which are necessary for health and fitness that enhances the quality of our activities in daily living.


Deborah's comprehensive interest in fitness and sports conditioning blossomed as a natural offshoot of her lifelong athletic and dance background. A strong competitor throughout her high school and college years, she learned to channel her physical abilities into the fitness realm, and realized the physical and mental benefits that exercise and conditioning can bring.


She has taken this interest and turned it into a lifelong endeavor for helping others to also appreciate and enjoy the positive results that fitness and wellness programs offer. In addition to her life-changing instructional efforts in fitness, Deborah also believes in helping her clients achieve balance throughout all areas of their lives. For several years early in her career, Deborah was an Aerobics Instructor at the Jane Fonda Workout Studios in Beverly Hills, and appeared in two of her popular workout videos.


Currently, through her company, Fitness Choice Enterprises, Inc. Deborah provides personal fitness training services throughout southern California to clients ranging in age from 13 to 93 years. Recently her "Ask Dr Fitness…" fitness & conditioning column was launched in newspapers around the country.


Deborah has been the Conditioning Coach for Wayne Slappy's Basketball Program which trains male & female athletes from many of Los Angeles' high schools. Joe "Jelly Bean" Bryant, former coach of the LA Sparks professional women's basketball team, has used Ms. Robinson's services for his Tokyo Apache professional men's team. Compton Community College Women's Basketball team as well as Venice High School's girl's basketball teams have used her services to achieve peak performance. She has also been a Fitness Consultant to the Compton Unified School District.




  • Certified Strength & Conditioning Specialist
    • National Strength & Conditioning Association (NSCA)
  • Certified Health & Fitness Instructor
    • American College of Sports Medicine (ACSM)
  • Personal Training Certification
    • National Academy of Sports Medicine (NASM)
  • Gold Personal Training Certification
    • American Council on Exercise (ACE)
  • Certified Performance Enhancement Specialist
    • National Academy of Sports Medicine (NASM)
  • Youth Fitness Specialist
    • International Youth Conditioning Association
  • Movement Re-Education Specialist
    • Z-Health Performance Solutions, LLC
  • CPR Healthcare Provider
    • American Heart Association

Wayne State University - Bachelor of Science


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